The Golden Circle

The Golden Circle of effective thought leadership:

1. [ CENTER ] Why?

2. [ MIDDLE ] How?

3. [ OUTER ] What?

Here are the main concepts:

• Great companies start with Why? and move outward

• Mediocre companies start with What? and never quite make it inward

• Companies that start with Why? resonate with people, and get them to believe in their vision. This makes it so they’ll buy anything from the company

• Companies that start with What? blend in with everyone else, and don’t ever stand out

The concept applies to people as well.

• Good leaders of people have a vision and a core set of beliefs, and they lead by pursuing those beliefs through the How? and What?

• Weak leaders just tell you What and How, and don’t provide any insight into Why

The Golden Circle, an extraordinary concept.

Notes

1. Source content: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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