It’s not that their logical arguments are slightly more emotional than democratic logical arguments; they’re actually purposely avoiding logic altogether. Emotion is simply far more effective on their base than reason.
Here’s a quote to this effect from McCain’s campaign manager:
Ah, and now we see why they’ve been running such an attack-based campaign. The actual strategy is to make people distrust Obama rather than talk about the issues. That’s a good way to go for them, actually; if they campaigned on issues they’d get slaughtered.
Here’s a good juxtaposition of the two approaches as seen through two hypothetical, in-character stump speeches:
How to Appeal to a Mouthbreather
To win an election with non-thinkers you essentially have to flash images in front of them to get them riled up. Take the decision away from them and hand it to their biases, fears, and prejudices.
White family hugging a white baby
McCain saluting the American flag (highlighting his war injury)
Barrack smiling next to an attractive blonde who is also smiling
A mushroom cloud
A weeping mother seeing off a soldier
McCain in the POW camp
Palin taking her kids to a hockey game
McCain and Palin sitting together in church
Then ask them who they want to vote for: Some possibly Muslim guy who’s nothing but a good public speaker (wasn’t Lucifer charismatic too?), or a war hero who loves babies?
This is a win for Republicans.
The only way to counter this is to directly attack the strategy and the liars themselves. If Obama’s campaign continues to try and play the purity game they’re going to lose in November. It’s that simple.: