The Golden Circle of effective thought leadership:
[ CENTER ] Why?
[ MIDDLE ] How?
[ OUTER ] What?
Here are the main concepts:
Great companies start with Why? and move outward
Mediocre companies start with What? and never quite make it inward
Companies that start with Why? resonate with people, and get them to believe in their vision. This makes it so they’ll buy anything from the company
Companies that start with What? blend in with everyone else, and don’t ever stand out
The concept applies to people as well.
Good leaders of people have a vision and a core set of beliefs, and they lead by pursuing those beliefs through the How? and What?
Weak leaders just tell you What and How, and don’t provide any insight into Why
The Golden Circle, an extraordinary concept.