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- iOS and Android: Marketshare vs. Profitshare
iOS and Android: Marketshare vs. Profitshare
Imagine, for example, that Apple were a hamburger chain who made more money than McDonalds, Burger King, and Wendys combined, but only sold 5% of the total hamburgers. Would anyone seriously contend that Apple was “losing” the hamburger wars?
Scoring by market share alone and ignoring profit is like saying that a baseball team won because it had more hits when the other team scored more runs. Scoring by market share alone and ignoring profit is like saying that a football team won because it gained more yards when the other team scored more points. Scoring by market share alone and ignoring profit is like saying that a hockey team won because it had more shots on goal when the other team had more goals.
via Android’s Market Share Is Literally A Joke | Tech.pinions – Perspective, Insight, Analysis.
This is exactly correct.
To me it does matter that Android has more marketshare–it’s not insignificant. Props to them.
But when more people listen to music on iPhones, take pictures on iPhones, buy apps on iPhones, make major purchases on iPhones, browse the web on iPhones, etc.–that matters much more to me.
I see it as iPhones being the phone for people who are most engaged in the digital world, whether through creating things, purchasing things, photography, etc., and Android being the primary phone of the masses (since most people don’t do those things to a significant degree).
So it really is a matter of going after the most active and valuable customers and consciously avoiding the masses who want tons of features and tons of options at a cheap price (but who are highly unlikely to engage the way the top users do).