Wow, I hope they have a backup strategy, cuz they’re in bad shape.
Apple is a company that analysts love to hate.
They make slightly fewer MORE BILLIONS THAN EVERYONE and it’s considered the beginning of the end.
I personally like most Apple stuff, but not all of it.
I can’t stand Apple Music right now. I wish they’d do a complete redesign, with Spotify as a beacon
I wish they’d launch email hosting services
I think the quality control on OS X has diminished in recent years
But I still believe they are the ones everyone is chasing. From a product quality standpoint, from a customer satisfaction standpoint, and from a marketing standpoint.
That being said, I love seeing competition. I am upset with Google half the time, for various reasons, but I love seeing Amazon and Microsoft making inroads in different spaces.
The Amazon Echo, for example, is just spectacular. I think they leapfrogged Siri in terms of an intelligent assistant in basically one move. Quite impressive.
I guess what I’m saying is, anyone who thinks Apple is any manner of bad shape basically has a head injury. But if this empowers its competitors to step up their games, then I’m all for people believing it.