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Apple Hasn’t Changed, But They Need to Slow Down
I saw a post on Hacker News earlier today that prompted me to write about something I’ve noticed recently:
Apple has introduced more bugs into their products within the last year than the whole time I’ve been a user (over 10 years).
The article takes it a step further and says that their DNA has changed, and it think that’s incorrect. A DNA change means a fundamental shift, like switching from innovation to volume. Or switching from quality to low-cost.
That hasn’t happened.
Apple’s innovations this year—many of them rather understated—have been extraordinary. They just unified SMS messages into the desktop experience. They made it seamless to move between your various devices without losing your work. And they made it possible to receive phone calls on your main computing devices without interacting with your phone.
Those are things that nobody else could pull off.
And as far as quality goes, the new iPhones continue to define the standard. So it’s not that they’re not innovating. And it’s not that they’re not focused on building quality products.
The issue is that they’re just moving too quickly. They’ve done so much in the last year that they haven’t spent enough time on QA. That’s annoying to me, and it is definitely non-Apple behavior. But it’s not a DNA problem. They’re DNA is just fine.
They just need to slow down and tighten up.