I was in CompUSA the the other day and noticed quite a few people in the Apple section. I realized that this was becoming increasingly common everywhere I went. Indeed, much Apple love these days. But why now?
I mentioned to an employee in the PC section that Apple interest seemed to be getting stronger overall, and asked if he had seen the same thing there in the store. He said he’d been there for around three years and that Apple awareness was at an all-time high.
I asked him when he thought things started turning around for Apple.
Me: Was it the new iMacs? The iPod halo effect finally kicking in? When did you start noticing a difference? CompUSA Employee: Oh, I know exactly when it was…it was quite obvious.
CompUSA Employee: Around the middle of January of this year .
Me: Really, what came out then that made the difference? [I was thinking Apple]
CompUSA Employee: Vista.
The guy was totally nonchalant about it. He didn’t even seem to care. He didn’t laugh. He didn’t smile. He wasn’t joking. He was just relaying what he saw, and he was right.
Apple didn’t give OS X the popularity it has today — Vista did.: