From pbs.org >:
Exciting (but scary) stuff.
Love the name, too. EMBERS.
They mention that intelligence services aren’t really doing this yet, but I would guess they’re probably quite wrong about that.
I wonder when this will become more mainstream. More of a common marketing tool. Seems obvious to me.
The Beats add during the World Cup, for example. Viral spreading of advertisements seems like a prime use case in the civilian world.
We’ll see more of this for sure.