On the Doge Meme

If you’ve been around tech for some time, you’ve likely seen the Doge meme somewhere. It goes something like this:

So wow. Such treat. Very amaze.

This fascinates me for some reason, which I suppose is the universal ingredient in all memes. It instantly captures the attention, and makes you want to see more examples of it.

In this case I think it’s the discord between the adverb and the adjective that does it. It’s like a fingernails on chalkboard, but one you want to hear.

If anyone has any other theories for why this is fascinating to me, and fascinating enough to be a meme, let me know your ideas.