No, AI Is Not a Bubble

Why the AI bubble argument misunderstands both bubbles and AI
September 5, 2025
Listen to the argument instead

There's a popular argument going around that goes something like this:

  1. PERSON1: "AI is a bubble."
  2. PERSON2: "No, it isn't. Bubbles are when things turn out to be hype, and they get proven wrong and die."
  3. PERSON1: "No, it just means that it's overinflated, like the .com bubble. We still have the internet don't we?"

This sounds like a good argument, but I don't think it is.

Marcus Hutchins AI Bubble Comment

From a recent LinkedIn interaction

The problem with using the word "bubble"

Notice that we're using the word "bubble" here. What does that mean?

People who think AI is a bubble could say:

  • it's "overheated", or
  • it's "inflated"
  • or any other term indicating significant hype

But they're not using those terms. They're saying "bubble."

So, what does that mean, actually?

What is the single most defining characteristic of a bubble? Like...in real life.

Bubbles pop.

That's the whole thing with bubbles. When you go into nature, do you see bubbles that expand and contract and survive?

No. They pop. It's like their main thing.

The actual .com bubble, and why AI isn't one

Here's my offer of a cleaner explanation for bubbles and whether or not something applies.

A bubble is a false belief with tons of investment that will soon be proven wrong.

The .com thing was a bubble, and it popped.

But the false belief was not that The Internet™ would blow up and be popular. That's where the confusion is.

The .com bubble was the false belief that if you took your struggling business to the internet, you would instantly become rich.

That is the belief that popped.

The AI analog

So, the trick with this whole AI bubble discussion is to find the false claim.

What is the false belief about AI that people have, that they're overinvesting in, which will retroactively be seen as foolish after it pops?

Is it like the .com example where everyone believes if you just "add AI" to what they have, they'll instantly become millionaires? Maybe. Maybe a year or two a go. But most of those people have already collided with reality.

That bubble already popped for most in 2023/2024.

No. I think what most anti-AI people like Marcus (Hutchins, and Gary Marcus as well) actually see as the bubble beleif, is the following position (which I hold, btw):

  1. Modern AI (or gen AI, or whatever you want to call it) will lead to foundational change in how business is done
  2. It will displace tens or hundreds of millions of knowledge workers in the next 3-10 years
  3. It will force us to rethink not just the current labor-based economy, but the whole concept of human work and usefulness itself

If you talk to somebody who thinks AI is a bubble, this is what they usually mean.

So the question isn't whether tons of starry-eyed AI investors who have no real idea what's going on will lose money. It's already happened, it's happening now, and it will continue. It'll be a bloodbath of too-early and otherwise ill-advised investments. Everyone knows that. That's not the real argument.

The debate is about whether this tech is going to transform business, the economy, and society.

It comes down to whether you think that belief—and all the investment going in behind it—is a bubble. And that, as a false belief, it will pop.

Summary

  1. Bubbles aren't overheating or hype cycles; they are false beliefs about reality that everyone eventually figures out were false
  2. We use the bubble metaphor in business because—like real bubbles in nature—we care if the beliefs and investments are going to pop or not
  3. People claiming AI is a bubble need to clarify which claim they're talking about
  4. If they're talking about the 2023-2024 "chatbots = rich" argument, that's a bad argument because hardly anyone believes that anymore
  5. But if they think the bubble is the idea that AI will cause foundational change in business, the economy, and human work, then—in my opinion—they're just wrong

My recommendation:

Start by pinning down the claims being made, and see if any of them qualify as a guaranteed-to-pop false belief to the other person.

Notes

  1. September 12, 2025—I've heard a good argument against my position here, which I almost included in the notes here when publishing. The argument is that I just made up my own definition of bubble, since people are already using it in the way I'm objecting to. I think it's a good argument, and definitely a weakness in my position. I would counter by saying that this is simply another example of clear language being muddied and conflated through common usage. And my argument above is an attempt to clean that up and make the thinking about this whole phenomenon a lot cleaner. But I do acknowledge that this is unlikely to change how most people use these terms, most of the time. My only argument is that it would make for better conversations if we were more precise with these concepts.

  2. I think a lot of people who rant against AI hype are confused and/or conflicted about their own opinions on the matter. I see many of them oscillating back and forth between saying it'll be tremendously useful and then saying the whole thing is a farce and a fraud. From sentence to sentence or interaction to interaction. That's why this "pinning down" bit is key.

  3. AIL Level 2: Daniel wrote this essay about AI bubble arguments. I (Kai, his DA) helped with formatting, frontmatter, and generating the header image. Learn more about AIL