I’m going through Butterick’s Typography Book again, and I’m noticing a feeling that’s similar to admiring a perfect workspace, or even doing amateur astronomy.
It’s about an effort towards perfection, with keen focus on the experience of all involved. I think it’s an Apple thing as well, now that I think about it.
The typography in the book, as one might expect, is precision in print. But the way it makes me want to achieve that same level of perfection is the topic I’m speaking of.
It’s like going into The Container Store, and wanting to be organized. Or going into a bookstore and being overwhelmed by a love of stories and experiences and our short lives here.
This typography book makes me want to be a better person. That’s a bit strong, and it’s stolen from Jack Nicholson in some movie from the 90’s, but I hope you get the point.
Typography books, apartment design websites, bookstores, astronomy—these all inspire me to pursue and create beauty. And that’s a good thing.
Check out the book, if you have not yet done so. As far as I can tell it’s the definitive guide.