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Sponsoring Unsupervised Learning
How to get your brand featured on Unsupervised Learning
Table of Contents
UPDATED: June 2024
What is Unsupervised Learning?
Unsupervised Learning is a concise summary of the week’s security, AI, and meaning-focused news, combined with custom analysis of how it impacts us and what could be coming next.
The show has been serving its community of security and technology professionals since 2015. Subscribers range from hands-on technical practitioners in security and networking—including SOC analysts, security testers, threat intel analysts, and network engineers—to all levels of security and technology leader, including CISOs, CIOs, VC analysts, and company founders.
How do Sponsors Appear?
There are four sponsor slots available per episode—two (2) in the newsletter and two (2) in the podcast.
It’s possible to purchase a slot in both the newsletter and podcast for the same episode.
How a main episode sponsor appears in the newsletter
We are able to assist with the tweaking of copy upon request, and sometimes do so on our own to improve engagement.
The main newsletter slot has the following attributes:
Location: Features near the top of the newsletter
Headline: Up to an 80-character title that appears in bold
Copy Length: Can contain between 400-800 characters
Copy Sections: Can be broken into up to four (4) sections (paragraphs)
Copy Links: The copy can include one link separate from the CTA button
Copy Bullets: The copy can contain one section consisting of bullets or a list
CTA Format: Includes a button for CTA, which you provide the label for
How a Secondary Sponsor Appears in the Newsletter
The secondary newsletter slot has the following attributes:
Location: Features in the bottom third of the newsletter
Headline: Up to an 60-character title that appears in bold
Copy Length: Can contain between 200-400 characters
Copy Sections: Can be broken into up to two (2) sections (paragraphs)
Copy Links: The copy can include one link separate from the CTA button
Copy Bullets: The copy must be pure text without bullets or a list
CTA Format: Includes a button for CTA, which you provide the label for
Podcast Sponsorship
The podcast content is nearly identical to the newsletter content, allowing audience members to consume in their most convenient format.
In addition to the newsletter slots described above, two (2) slots are also available in the podcast (audio) version of the show. Podcast slots have the same format as the newsletter above, with both a primary and secondary position.
Compared to newsletter slots, podcast copy requires the following two changes:
There won’t be any links in the copy (it’s audio! :))
The CTA you provide needs to be in the form of a custom URL so that it can be read, e.g.:
> To learn more about ShadowTier, go to shadowtier.com/UL (which will be read as “shadow tier dot com slash you el).
This will ensure maximum engagement in both text and audio formats.
Reach Metrics
Updated: June 2024.
Unsupervised Learning has the following metrics across its various channels, with the source noted for each.
YouTube: 344,000 Subscribers (YouTube)
Newsletter: 94,518 subscribers (Beehiiv)
Website: ~59,000 pageviews per weekday (Cloudflare)
Podcast 60-Day Downloads: 59,200 (Chartable) Often in the top 100 podcasts in Technology (Chartable)
X: 140,000 followers (X)
Engagement Metrics
Engagement varies based on a number of factors, but newsletters typically receive 200-800 clicks combined between in-copy links and the CTA button.
A recent campaign and its click map within Beehiiv:
Newsletter Open Rate: ~39%
Newsletter Click Rate: ~9%
Sponsor CTA Click Interactions: 200-800
ROI Data
To help you determine the efficacy of your sponsorship campaigns, Unsupervised Learning will provide:
The number of users who viewed the email you were featured in
The number of users who clicked your sponsored CTA links and/or button
Being a security-focused show, we will not share any data around the following:
Names, addresses, or any other PII related to Unsupervised Learning subscribers
This includes any information about who engaged with a given CTA
Great, how do we get started?
We are currently scheduling for the Summer and Fall of 2023. To reserve openings, reach out to us at:
We look forward to getting your product/service in front of our audience!
Terms and Conditions
Sponsorships can include products, services, job openings, other calls to action, or general awareness about your product or service.
We accept multiple bookings for a given period, but prefer a gap of at least one episode between features.
It’s possible to sponsor both a newsletter and a podcast in the same episode, but not both in each medium at the same time (i.e., both podcast or newsletter slots).
We reserve the right to refuse sponsors for any reason.
Some of Our Previous Sponsors
