The image below is my attempt to capture how the iPhone 4 makes me feel about Google’s phone offerings.
It’s not that Google phone’s aren’t awesome…they clearly are…my groin just doesn’t ache for one like it does the new iPhone. That’s the result of focusing on design vs. features, which I’ve been saying all along.
My point, which I feel is Apple’s direct strategy with this device, is that you can actually blow away the market without playing the features game. The concept being that it’s possible to actually win with fewer features as long as you do each of them extremely well.
This includes the stuff we normally don’t pay any attention to, such as: the size and shape of the device, the look and feel of it in your hand, how it feels to navigate the interface, and how the system looks and feels when you use the basic functions such as making and receiving phone calls.
In other words, their bet is that doing a few things beautifully is going to be beat out doing many more things in a “regular” way.
Update: it worked.