I was updating my Google Profile recently and found something interesting. Their social networking connectivity functionality (updated within your profile) allows people to connect to all sorts of additional social applications.
From your profile page you simply add URLs to your social services and they discover all the content there and make it available, either through links or direct pulls within Friend Connect.
They’re sneaky like this–quietly adding functionality at a steady pace while nobody watches. Perhaps I’m a bit of a Google nut, but I see this type of tie-in with all these social services as dangerous to competitors. I see them leveraging this type of social information far beyond just Friend Connect.
It’s as if they’re just using Friend Connect as an experimental front-end for all this social networking data they’re collecting. I think it’s just the beginning.
Perhaps a Friendfeed competitor from Google? ::