From Business Week:
Imagine getting a call from your doctor if you let your gym membership lapse, make a habit of buying candy bars at the checkout counter, or begin shopping at plus-size clothing stores. For patients of Carolinas HealthCare System, which operates the largest group of medical centers in North and South Carolina, such a day could be sooner than they think. Carolinas HealthCare, which runs more than 900 care centers, including hospitals, nursing homes, doctors’ offices, and surgical centers, has begun plugging consumer data on 2 million people into algorithms designed to identify high-risk patients so that doctors can intervene before they get sick.
Powerful. Promising. Scary. That’s what big data is.
This is credit card data going to your doctor’s office. That’s step 1. Step 7 is your FitBit reporting directly to your insurance agency that you didn’t get a good night’s sleep, and therefore you’re more likely to get in an accident.
So it’ll be like Uber’s 2.5 burst rates where you’ll pay more while you’re impaired.
So much promise. So much opportunity for abuse. Such is the give and take of technology. It’ll create both gods and slaves.