Apple was recently challenged on the profitability of some of its environmental efforts, and Tim Cook had an extremely hostile response that I loved:
From the FT:
We do things for other reasons than a profit motive, we do things because they are right and just,” Mr Cook growled. Whether in human rights, renewable energy or accessibility for people with special needs, “I don’t think about the bloody ROI,” Mr Cook said, in the same stern, uncompromising tone that Apple employees hope they never have to hear. “Just to be very straightforward with you, if that’s a hard line for you . . . then you should get out of the stock.
This is exactly the sort of leadership that I have seen from Google and was looking for in Apple. Yet another way that Cook is proving to be not just the equal of Jobs, but in many ways superior.