I’ve noticed an interesting similarity between what BMW and Apple are doing with their product lines. In short, they’re unifying their product lines so that from the cheapest to the most expensive you still get the same look and feel. BMW Unification Over the last few years BMW has been working to do something extraordinary: they’re making all…
The Type Of Gas You Use Really Does Matter
I’ve always believed that gas was gas. I thought it was all the same stuff and that any rumors to the contrary were nothing but marketing. Well, it turns out that isn’t the case. Six of the world’s top automakers, BMW, General Motors, Honda, Toyota, Volkswagen and Audi recognize that the current EPA minimum detergent requirements do not…
Rolex: It’s Not What You Think
Since getting my watch I’ve received some pretty interesting reactions from people. The biggest misconception people seem to have about Rolex is that any Rolex is better than any non-Rolex. Or to put it another way, they simply think that Rolex is the “top of the line”, “best of the best”, most expensive, etc, etc. This is simply…