Twitter just put out their strategy statement, and I think they should have spent more time on it:
Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.
I want to see Twitter as national infrastructure, and it arguably already is, but when I read this I get worried for them.
This never should have gone out like this. Every decent writer I know who’s been in technology for over five years could have improved it. Here, let me try:
Reach the largest daily audience in the world and effectively monetize our permanent position as global communication infrastructure.
That’s bad, but it only took me two (2) minutes. They should have spent more time on it. And I’m sure they will after the feedback they’ve received.