I’m something of an Apple enthusiast.
As such, I’m prone to being hyped on Apple products. But I had an Apple-related experience recently that left me pleasantly stunned.
I was purchasing some minor item at an Apple store somewhere and the girl behind the counter asked if I had the Apple Store app. I replied in the affirmative.
She asked if I knew that I could pay with it. I replied in the negative.
She had me open the app, and click on the option to purchase. I clicked it and asked me to authorize the payment (one button) and I agreed.
It said thank you.
I looked at the woman incredulously. “Um, what just happened?”
“That’s it.”, she said. “Just walk out the door.”
So I did.
And I wasn’t even asked at the door to prove that I’d purchased anything. I’ve since done this two more times and had the exact same experience.
A few seconds later I realized all the stuff that must have taken place for this to occur: the app found the right store, it was linked to my iTunes account, and the people at the door assumed that because I was in an Apple store I wasn’t a criminal.
So, to recap:
- Take something off the shelf
- Scan it with your iPhone
- Click pay
- Walk out the door
This is the best purchasing experience I’ve ever had in person (with Amazon Prime) being the best digital experience). I recommend you try it out.