I read an article a while back that said if you read a story that you disagree with, in a smaller font, it’s more likely to change your mind.
I find that fascinating, and I have my own theory.
I think that the effort required for you to consume the content stimulates a new kind of mental muscle–the muscle for reviewing NEW content. Whereas if you just take it in real fast your mind says,
We’ve seen this before–it’s crap.
Anyway, I’ve been on a typography kick lately and I’m noticing that many high quality publications have very small font sizes in their print and online forms.
Why is this?
Is it because it inspires thought–subconsciously? Is it because it gives someone a feeling of accomplishment to get through the text? Is it difficult, therefore exclusive?