Many peacocks hide their feathers and call that their pride. ~ Frederich Nietzsche
I am getting ready to consider moving from Brooks Brothers to Blank Label shirts.
I have been getting more into the quality of my shirts over the last couple of years, and as of about a year ago I’ve been 100% Brooks Brothers. Brooks Brothers shirts have a number of advantages for me:
- high quality material
- the slim fit are very nice looking on me, vs. the regular fit
- the non-iron shirts look phenomenal when hung up out of the dryer
The problems with them are:
- limited color selection
- I like to wear my shirts both casually and at work, and I don’t like the pocket
- I don’t want the label showing when I wear the shirt not tucked in
So some of the advantages of Blank Label are:
- No label (I want no external indication of what kind of shirt it is)
- Full customization: you can customize every single part of the shirt, from fabric, pockets, sleeves, darts, back pleats, inside monograming, fitting based on tailor measurements, fitting based on sending in your best-fitting shirt, etc.
- Once you set up your shirt configuration it’s a saved profile, so from then you just change fabric or a couple options from that template.
- As your shirts are being made you get email notifications as it enters various phases, e.g. design, building, customization, shipping, etc.
- Other options include things like length of shirt, for tucking vs. not tucking.
- Even the options that are available, which are legion, are not everything available. You can simply send in comments with your order and have them add any option that’s available on other shirts. (e.g. back pleats, darts)
- Company seems to respond to customer feedback and adds additional options based on a critical mass of customer desire
This whole exercise is moving me toward where I want to go with most material things in my life:
- Have very few things
- Everything custom (when it makes sense)
- Extremely high quality
- None of the items will display a logo