• David
    >> "Marketing makes people want one, but it doesn’t impress people once they already have it and are comparing it to other models with more features."

    Except that, for the most part, people aren't comparing it to the other models (or rather, makes). They set out 'to buy an iPod', without ever having a clue what alternatives are available, because the market visibility of those alternatives isn't high enough.
  • Carl M
    I remember my first encounter with an iPod. I was in the Apple store in NYC (several years ago, but not so early in the iPod craze). I was curious whether the click wheel was easy to use (it didn't seem to me that it would be from the descriptions I'd seen). I was amazed. The interface was NATURAL. Not just easy to use ... NATURAL. There is a difference. I was EXPECTING a clumsy interface. I had not been brainwashed. What I saw was great.

    Still, I didn't get an iPod until podcasts came out. That was the killer-ap for me.
  • Jason
    Its the brainwashing that makes you satisfied with the crap.
  • Marketing makes people want one, but it doesn't impress people once they already have it and are comparing it to other models with more features.
  • That special something is Apple's marketing machine.

    -- Arik
  • Carl M.
    Apple will continue to dominate because they UNDERSTAND ease of use. And, they are not content with the current state of the art. They continue to PUSH forward. Take a look:

    http://gizmodo.com/gadgets/apple/next-gen-ipod-...
  • Ponteilla
    That's so true. I do have an iPod but I'd advice people who want to buy one to look around the market before. Though, I'm now addicted to that expensive crap.
  • Kent Larsson
    I think it will sell mostly due to massive marketing. Partly in the form of hype Apple created. But of course, I'm also sure it will be a very polished product.
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