Predicting the Future Using Twitter

Exciting (but scary) stuff.

Love the name, too. EMBERS.

They mention that intelligence services aren’t really doing this yet, but I would guess they’re probably quite wrong about that.

I wonder when this will become more mainstream. More of a common marketing tool. Seems obvious to me.

The Beats add during the World Cup, for example. Viral spreading of advertisements seems like a prime use case in the civilian world.

We’ll see more of this for sure.