How the Military Attracts the Feebleminded

That man has a handsome hat.

LOL. Great comment, man.

I do not not find your use of the word -feebleminded- to be accurate in describing the target audience of the ad, but more so offensive and arrogant. I feel that the target population of the video, are often times uninformed of the true intent of the military and may come from an environment where politics/war may not often be discussed. So yes they may be lacking in information, but not feebleminded.

Nate, I didn’t mean to be offensive. I served in the Military too. I’m not saying that anyone who has is stupid. I’m saying that this is the Military’s attempt to attract the stupid. There’s a difference.

Out of all the people I served with I can honestly say that not a single one claimed to have join the military because they saw a t.v ad. Suggesting that the Military’s marketing is for feable minded is well pretty feable minded in itself. Marketing is Marketing and there are worse commercials by large companies than this. Personally I feel the commercial relays the fact that you can have two lives within the guard. A civilian one doing anything you dream of and wish to pursue/achieve and at the same time be a soldier. It demonstrates that soldiers are from all walks of life, not just southern backwood towns without marketing programs in their high schools.

Furthermore, if you knew anything about marketing you play your demographic. I’m not going to market my company to Whites and air it in a prodominatly black neighborhood. So, Places like Texas who have a large population of hispanics… get hispanic commercials. Of course, your ignorance of basic marketing makes me question how you can have a blog that is even somewhat attractive.

I’m kinda of surprised by the sudden surge of negative reactions I’ve seen online to this video in the last week or so. I can’t put an exact time on it, but I’ll say that I can’t remember seeing a movie in the theater that didn’t start with this video in probably the last 6 months or so.

I live in an “upper-class” town in the north west subarbs of Chicago, so I doubt that they’re marketing to “feeble minded” individuals. I took away from it what Eric mentioned: “It demonstrates that soldiers are from all walks of life”. They also should peace time disaster response, something I know several people that joined for because they wanted to help those at home who were hit by hurricanes, tornadoes, forest fires, etc.

I did think that many of the military cut scenes are overly dramatic and unrealistic, but it is an advertisement after all. The one that makes me laugh is when they stop the convoy for the soccer ball kid. That doesn’t happen. I’ve been told that they keep driving no matter what in case it was a setup for an ambush against our troops. Sucks for the kid that gets ran over but it is war, and war sucks.

While I could draw attention to your use of words (I don’t exactly see how you infer this attracting stupid people), I am more curious to question how much TV you watch. This plays to a demographic. The military is probably the biggest players to certain demographics. I laugh at every military ad I see because of it.