Feel vs. Features: The iPhone Now #1 in Japan

I think my argument for feel vs. features has been thoroughly supported over the last few years of iPhone success. Not just success in the the U.S. market, where many said the iPhone would fail because it lacked features other phones had, but even in more extreme environments like Japan where the iPhone is way behind other phones in features.

A recent study out of Japan shows that the iPhone is now #1 in that market–despite being years behind in video and network capabilities, just to name a few. Here’s how I captured this a month before the first iPhone launched:

In other words, their [Apple's] bet is that doing a few things beautifully is going to be beat out doing many more things in a “regular” way.

Now that the iPhone is #1 in so many markets all over the world–including Japan–I think we can safely say this is true. ::